What is Geo-Marketing and Why is it Important for your Brand?

What is Geo-Marketing and Why is it Important for your Brand?

Introduction

Have you ever received a marketing message on your phone or through social media that was perfectly tailored to your location and interests? That’s Geo-Marketing in action! In the healthcare industry, Geo-Marketing is becoming increasingly popular as patients seek personalized services and solutions from providers. 

With the rise of digital technology, patients have become more sophisticated in their approach to healthcare, seeking out providers who can offer personalized services and solutions. Health grades’ American Hospital Quality Report to the Nation found that among patients who have chosen a healthcare provider, the location of the healthcare provider was more important than success rates for 62% of them. In addition, among people who chose a hospital, location is more important than outcomes data for 58% of them. Both results cover over half of the survey respondents, so you can see that location is a huge determinant in improving your reach and having new customers. 

By leveraging Geo-Marketing techniques, healthcare providers can reach patients at the right time, in the right place, and with the right message.

 

What exactly is Geo Marketing?

Geo-Marketing is a type of marketing that uses location-based data to target specific audiences. This approach allows businesses to tailor their marketing campaigns to a particular area, making their efforts more effective in engaging with their target audience. For healthcare providers, Geo-Marketing is crucial because it helps them to reach patients who are located in their area and to personalize their marketing messages to better connect with them.

By using Geo-Marketing, healthcare providers can benefit in many ways. For instance, they can identify specific patient needs in a particular location and customize their services to meet those needs. They can also target their marketing campaigns more effectively, reducing costs and increasing ROI. Geo-Marketing also helps providers to identify potential referral sources and track the success of their marketing campaigns.

Geo-Marketing is a powerful tool for healthcare providers who want to improve their marketing strategies and better engage with their patients. With the help of technology, healthcare providers can now target their audience with a higher degree of accuracy, improving their chances of success and ultimately helping them to provide better care to their patients. 

Medical Mecca’s Geo-Marketing Feature

At Medical Mecca, we understand that healthcare providers often operate out of brick-and-mortar premises and need to target their geographical location to attract new patients. That’s why we created our Geo-Marketing feature, which is a cost-effective way for providers to market themselves to their local area.

Here’s how it works: when a provider creates or updates their profile on Medical Mecca, we send out an email to every registered provider and consumer within a 30km radius of their practice location. This lets the network in that area know that the provider is available, making it easier for consumers to find the care they need and potentially receive referrals.

Our Geo-Marketing feature has two main benefits. Firstly, it helps providers increase their brand awareness and attract new patients without spending a lot of money on traditional advertising methods. This is especially useful for small practices or providers who are just starting out and don’t have a lot of resources to invest in marketing.

Secondly, it helps consumers find providers in their area and access the care they need when they need it. By receiving an email with the provider’s profile, consumers can easily see who is available in their local area and make an appointment.

Medical Mecca’s Geo-Marketing feature is a simple and effective way for healthcare providers to market themselves to their local area. By using our feature, providers like you can improve their visibility, attract new patients, and ultimately improve patient outcomes.

Other Effective Geo-Marketing Activities for Healthcare Providers

Geo-Marketing doesn’t always have to be digital, there are other effective activities healthcare providers can engage in to market their services and connect with the local community. These activities include volunteering at local sports clubs, networking events with local health providers, seminars and conferences, and other community outreach programs.

  • Volunteering at local sports clubs is a fun way to engage with the local community while promoting your healthcare services. By sponsoring a local sports team or participating in community events, you can build brand awareness and establish yourself as a trusted healthcare provider. Imagine volunteering to provide free first aid services to a local sports team during their games. This can provide you with a great opportunity to interact with members of the community, showcase your skills, and make meaningful connections.

  • Networking events with local health providers are another great way to connect with other healthcare providers in your area and build relationships that can lead to referrals. Attending local healthcare conferences or participating in online healthcare forums can be a valuable opportunity to establish yourself as an expert in your field and connect with potential patients. For instance, attending a healthcare conference in your area, meeting with other healthcare providers, and sharing your knowledge and expertise with them. This can lead to referrals and help you build a stronger presence in your local community.

  • Seminars and conferences are another effective way to reach potential patients in your area. Hosting or participating in seminars can provide valuable information on topics related to your healthcare services, establish you as a trusted expert, and build relationships with potential patients. Imagine hosting a seminar on the importance of preventive care and how it can improve the quality of life. You can share your expertise, educate the attendees, and gain new patients who value your knowledge and services.

  • Finally, participating in other community outreach programs such as health fairs or free clinics can help establish you as a trusted healthcare provider and build strong relationships with your patients. Providing free healthcare services to your local community can be a great way to showcase your skills and establish yourself as a trusted expert. Activities like organizing a free health fair in your area, providing free health screenings, and sharing your expertise with the attendees can help build brand awareness and establish you as a healthcare provider who truly cares about the health of the community.

Engaging in these Geo-Marketing activities can be a fun and effective way for healthcare providers to connect with the local community and promote their services. By using a combination of digital and non-digital strategies, you can establish yourself as a trusted healthcare provider in your area, build strong relationships with your patients, and ultimately improve the health and well-being of the community.

Conclusion

Geo-Marketing is a pretty great approach that healthcare providers can use to target specific audiences in their local area. By using location-based data, they can create customized marketing campaigns that are way more effective at engaging patients and getting better results.

At Medical Mecca, we offer a geo-marketing feature that’s like the cherry on top of the cake. Providers can use it to easily market themselves to people in their area and potentially receive more patients. It’s a great way to get your name out there and boost your brand without spending a ton of money on advertising.

 

So, if you’re a healthcare provider looking to expand your reach and connect with more patients, why not sign up for Medical Mecca and give our geo-marketing feature a try? It’s totally worth it, and you might just be surprised at the results you get.